COVER STORY | NOVEMBER 2013 | ALEXA CHUNG

Model, journalist, TV presenter, fashion enthusiast. Vogue called her a phenomenon and Mulberry even named a handbag after her. She sits on the front row of all the major fashion players, chills with the likes of Victoria Beckham, Kelly Osbourne and Harry Styles and is the 'it' girl in everything to do with fashion with her cool style and gorgeous physique, it is, of course, Alexa Chung.

She started small like we all do, modelling for teenage magazines and other companies like Urban Outfitters before leaving the modelling behind because of a development of low self-esteem (fuck the haters in my opinion, we're all perfect in this world). After becoming a TV personality she returned to modelling and became the face of so many different companies who wanted this girl to be theirs: DKNY jeans, New Look, Lacoste, Superga, this girl was doing good for herself! She also developed a journalism career for the fashion magazine Company (perfect for quirkiness) and has gone on to write and contribute to the holy bible of fashion journalism: Vogue, interviewing such giants as Karl Lagerfeld and Christopher Kane. She is looked upon as a style icon and people marvel over what she wears and how she wears it. Her latest move: writing her book 'It' is very much about her, but with a much more personal take to it, I like to think of the book as a sort of typical students mood board they'd have on the wall, but in book form. There are doodles, photographs with friends, childhood memories, thoughts on lipsticks, haircuts, selfies and endless lists of famous people she thinks are fabulous (Mick Jagger and Kate Moss to name a couple).

If I'm honest, I hadn't really heard of Alexa till maybe about twelve months ago when a friend of mine was like "what the fuck, call yourself a fashionista!" Which got me thinking that this girl must be someone to marvel over immediately if not sooner. I've wanted Alexa on the cover from the day I got on my little laptop and did some research about who she is, and here we go, boom, she's here! I've become obsessed with the fashion obsesser, I'm all about her style, her look, her cool laid back attitude to the busy, hectic world of fashion and of course her new book 'It' (which I've just purchased from the wonderfully eclectic Urban Outfitters, and I'll be posting a review up once I've read it). But overall this girl really is the 'it' girl for and in fashion. She plays around with her style and isn't afraid to. She's conquered pretty much every single fashion job you can get except for one, yep you know what I'm thinking, fashion designer of course. H&M are the best company for collaborations in my opinion (their latest one with Isabel Marant is simply to die for) and I'm pretty sure that if Alexa was to bring a line out, just like its creator, it would certainly be the 'it' collection to have in your wardrobe for all of eternity.

What do you think of Alexa? Leave us your opinions about her, her style and her book below and tweet us: @TREND__FASHION and use the hashtag: #AlexaChungIt.