Sunday, 25 August 2013

August 2013: The Changing Looks Of Cara

She's THE it model of the moment, the girl who everyone anticipates and waits to see at fashion week whether it's London, Paris, New York or Milan (alongside the new clothes of course). Here's a look at some of my favourite looks shes rocked down the catwalk for Autumn/Winter 2013.


Matthew Williamson

Topshop Unique



John Galliano
Louis Vuitton

New York

Marc by Marc Jacobs

Michael Kors


Emilio Pucci


There's no denying, she makes a remarkable impact on the catwalk as soon as her feet touch it, what do you think of Cara's modelling career so far? Comment below or tweet us: @TREND__FASHION and hashtag: #EverChangingCara

Tuesday, 20 August 2013

August 2013: This Week On The High Street:











What do you think of this weeks high street? Leave us a comment below or tweet us: @TREND__FASHION

Friday, 16 August 2013

August 2013: More Cash Than Dash?

There will come a time in every fashionista’s life where she looks at her wardrobe with absolute terror in her eyes, as a mountain of clothes, an erupted volcano of shoes, and a tangled mess of jewellery relentlessly stare back at her. An absolute rainbow of fashion resides in the wardrobe, every single piece apparently dear to her, too valued to donate to charity or pass down. Through the wardrobe she sees the evolution of her personal style - the neons of her teenage years, the ill-fitting work clothes bought for the internship and the charity shop garments bought on a student budget make up a significant proportion of her life. They tell a story. But how did it get this bad?

The primary issue to address here is that the average consumer over-buys, which, apparently, is perfectly acceptable with regards to the fast-moving world of fashion, because purchasing a certain top without complementary bottoms, accessories, footwear and outerwear simply does not correspond with a fashionista’s ethos. The tag mostly used is that of an ‘impulsive buy’. In the moment, thinking of that one top that was desperately screaming for a vibrantly colourful necklace, the bank balance in your current account sunk into irrelevance, the necklace became yours, and never saw the light of day again. Now it sits, unloved, at the bottom of your jewellery box, along with the Russian Doll bracelet you thought would be ‘kitsch’ and a pair of shark tooth earrings.

The other side of the coin is the trend-led fashionista. Every season, new clothes glitter on the rails of the wardrobe, whilst the previous season’s stock gets pushed back to the dark corners or, worse, folded into drawers. This is a classic error of the consumer, who is easily seduced by striking advertising campaigns, catwalk shows, and trend reports which draw the subtle conclusion that if you do not follow the trend, your significance in the fashion industry will be close to none. But what is often forgotten by the average consumer is that fashion is a creative industry, and therefore, designers, stylists, bloggers and consumers such as yourselves thrive off inspiration to come up with unique and exciting ideas about how to subvert the norm. The mentality behind contemporary fashion is that one has to remain true to their stylistic instincts, but by following trends, what you’re allowing is a certain uniform amongst consumers. Individuality suffers, as does your purse, for having to splurge on the five top trends that each fashion magazine has declared are the ‘must-haves’ for this season. 

Spotting the problem and the accompanying solution early is British fashion pioneer, Vivienne Westwood, whose very philosophy has seen the most controversial subversions of the norm in the history of fashion. Having embraced the ‘Green Revolution’, Westwood’s solution comes in the form of her Ethical Fashion Initiative Bags, made in Nairobi. Using recycled canvas, reused roadside banners, unused leather off-cuts, and recycled brass, the collections include a range of bag styles for men and women, including unisex rucksacks, totes, patchwork drawstring bags and Maasai hand beaded clutches. The products are handmade in one of Nairobi’s biggest slums, thus providing thousands with much needed employment. Not only is Westwood honouring the African culture through the design of these bags, but the emphasis placed on recyclable material in this project should be enough to hit the message home.

The fundamentals lie in the way we see the industry. The accessibility of clothing and the growth of the modern-day high street have lead to the unfortunate consequence of people taking both clothing and money for granted. Recycling is just one of the many steps and opportunities that ethical fashion opens doors to. Even donating to charity, or passing down clothes to younger generations of the family can give someone the happiness you could never have imagined. Learn some easy DIY techniques and beautify your garments so that they match your current tastes. Or, quite simply, find a way to incorporate that cherry-red, velvet charity shop skirt into your everyday wardrobe.

What do you do with your old clothes? Recycle your wardrobe religiously, donate to charity, or hide them in your chest of draws, never to be seen for at least two seasons? Let us know in the comments below or tweet us: @TREND__FASHION

Tuesday, 6 August 2013

August 2013: Amazing Grace

This month, it is creative director of American Vogue Grace Coddington that graces our cover for August (you can check that out here), so I thought it would be a good idea to put together a spread of random facts about her life, her career and about how she got to where she is today. What do you think of her work and her career? Let us know in the comments or tweet us: @TREND__FASHION

Saturday, 3 August 2013

August 2013: Cover Story: Grace Coddington

Some of you might not know her name or even her face for that matter, but it's her name and face that have created some of the most beautiful, iconic, romantic, stylish and inspirational stories and photographs to grace the pages of the Vogue franchise, ever

She started simple: reading British Vogue in the 1960's as a teenager and rushing to the shops to pick up her copy that she ordered once a month. She, like many before her and certainly many after her was inspired by what she saw and read, she loved the 'chic' idea that was going on, this fantasy world inside the pages being created by its fashion gods which also was a massive world away from the lifestyle she lead and grew up in, in North Wales. Upon gazing at the pictures she would find an advert for a Vogue modelling competition (someone sent in her competition photographs) and the rest, as they say, is history. Coddington won the young section of the competition, packed up her stuff, and moved to London to become a successful full-time model for the magazine alongside such stars as Angelica Houston. But life being what it is she had to leave modelling behind due to an unfortunate bad car accident she was a victim too. But the fashion world wasn't going to let this talent slip through its fingers, Grace went on to becoming a junior fashion editor for British Vogue and like a trooper she worked her way up to become a fashion editor, before moving onto the big apple, New York City and American Vogue, ironically starting on the exact same day as current editor in chief herself Anna Wintour.

I never dreamt of being a model and I never ever dreamt of being a fashion editor, I just loved the pages and the pictures. In my early years as a fashion editor, I worked with Norman Parkinson who was a really big photographer, and he taught me to always keep your eyes open, never go to sleep in the car, keep watching because whatever you see out the window or wherever, it can inspire you”.

Watching The September Issue really opened my eyes to the editor's work. The way in which she captures the sheer beauty, a real story and a theme behind the thing that we all love and that we all have in common, fashion, is just sheer brilliance. She goes beyond the fashion, the trends, the idea that clothes are just thrown together to be photographed and publicised for their creators and tells a story through a fantasy, kind of like what she grew up reading in British Vogue as a teenager. She's covered all the fantasy stories you can think of too, Hansel and Gretel, The Wizard of Oz even down to Alice In Wonderland proving that there is no living stylist other than herself that can capture not just a story, or even just a trend for that matter, but your imagination, through the imagination and passion of bringing to life a fantasy through style, through clothes and through fashion.

What do you think of Grace's work as a model, a stylist, an editor? Leave us a comment or tweet us: @TREND__FASHION and tell me what you love about Grace Coddington.

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